About Our New & Used Car Dealerships: Vic Bailey Automotive of Spartanburg, SC

Established in 1969, Vic Bailey Automotive is a family-owned and operated automotive dealership group in Spartanburg, South Carolina. The company features six new car franchises including Ford, Lincoln, Mazda, Subaru, Honda, and Volkswagen. Each dealership has a state-of-the-art service center and an express maintenance department. The group’s collision center is located on the campus of the Mazda Subaru dealership.

Vic Bailey Jr. opened his first dealership in 1969 after working in the automobile business for fourteen years. That store, Vic Bailey Lincoln Mercury, was located on West Main Street in Spartanburg. In the 1980s, Vic Bailey Automotive moved to East Daniel Morgan Avenue in downtown Spartanburg which is where three of the four stores are located today. The Volkswagen dealership is located on Reidville Road near Interstate 26 on the west side of Spartanburg.

Vic Bailey Automotive’s Rich Spartanburg History

Vic Bailey Automotive has a rich history. Our Lincoln dealership was the first one in South Carolina, and our Ford governmental fleet department continues to be one of the leading volume sellers in the United States!


Since opening its doors, customer satisfaction has been the company’s top priority. Vic Bailey Automotive has tried to cut down on the amount of time that busy consumers have to spend in the dealership for sales or service. One example is no-hassle pricing for all pre-owned cars so that customers do not have to waste time negotiating. Another example is the no-reservations-required express maintenance services offered at each store.

Thank you to the Spartanburg Chamber of Commerce for recently recognizing Vic Bailey Automotive’s achievement of 50 Years serving the Spartanburg Community!

Giving Back to Spartanburg

The group is passionate about giving back to the Spartanburg community. You will often see one of our dealerships represented at local nonprofit events. Organizations we support include Mobile Meals of Spartanburg, Healthy Smiles, the Charles Lea Center Foundation, the Spartanburg Humane Society, USC Upstate, Wofford College, SPACE, Partners for Active Living, the Spartanburg Regional Foundation, and many more!